Apparently it's "knock-off Fool's Day" as this isn't a LEGO brick separator after all ... it's a shame some marketplace seller placed it in a photo with legitimate LEGO-licensed products.
It was first spotted in this product photograph (below) of the "1,000 Brick ZipBin Toybox" by Neat-Oh! (Which is a certified LEGO-licensed product.) The brick separator, Friends bricks and a small set do not come with this storage product; although it can hold 1,000 bricks, unzips for build area with backdrop scenes, then zips back up with velcro secure lid and handles for easy transport. That is really cool!
Take a look at the additional new 2014 storage items for LEGO Friends.
Thanks to Diane Farrell (co-owner of Neat-Oh!) for informing us the brick separator does not come with their products.