February 21, 2019

LEGO® Retail Design Team Wants Adult Shopper Insights!

The LEGO® Retail Design team is very excited to hear from adults about their shopping experiences and expectations and how we can make the experience even better! Around the world there are different types of LEGO Stores (LBR and LCS) with the goal of providing an inspiring, interactive, creative and fun experience for kids and adults alike.
Whether you visit a LEGO Store every day or have never even seen one, it is important to know what adults expect and desire from a visit. Your feedback will be considered when designing the future LEGO Store experience.

Working with adult fans of LEGO, the LEGO Retail Design team has created a short survey and with the hope that you can take a few minutes to share your thoughts. Your insights will help to make visiting a LEGO Store a truly memorable event!

Just like a LEGO creation, each person offers a different and unique perspective so, the survey is open to anyone and everyone with the hope that thousands of adults from around the world share their ideas.

SURVEY LINK: https://www.surveymonkey.com/r/33JX7TD
The Survey is anonymous and available in both English and Simplified Chinese. Survey closes March 20, 2019.

The conversation does not have to end with the survey. We have opened a workgroup on the LAN [LEGO Ambassador Network] where anyone can come and share additional insights and talk through some of the trends we are seeing in the survey. To participate in the conversation click this link: https://lan.lego.com/workgroups/workgroup/13-lego®-retail-design-adult-shopper-experience-insights/



Anonymous said...

Thank you for sharing this survey. We are very excited to hear from our adult demographic as both shopper and consumer!

- Jordan Paxton
AFOL Engagement at the LEGO Group

Xyra Silverleaf said...

I'll have to try it out. I always complete the store survey on my receipts.

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