The LEGO Community
Engagement Team and Marketing Integration department are asking for
adult fan communities to brainstorm concepts for future "gift with
purchase" [GWP] sets (free items obtained with qualified purchase of a
As an example: *** For Friends fans, this Keepsake Box will be a GWP starting October 1st at S@H and LEGO Brand stores. ***
Add YOUR idea of a GWP set that you'd like in a comment and our ideas
will be collected and then put forth on the LEGO Ambassador Network.
Even if your idea is already in a comment by someone else, add it --
because all collective ideas will be ranked to create a top 5 list.
Here are the guidelines for considering a concept:
Surf’s up! Let’s head on over to Heartlake City’s newest outlet for aquatic adventure…
This set was provided by the Operations & Community Engagement of The LEGO Group for the purpose of sharing set details with fans. Opinions provided here solely reflect those of our reviewer. Photographs are property of Friends Bricks and are not directed by TLG in any fashion.
2017’s mid-year releases have included a number of beach-themed sets. Emma and Andrea are partying by the shore  while Stephanie and Olivia are sailing a catamaran . This leaves Mia on her own at the Heartlake Surf Shop. So, what is she up to? The lack of a second figure leads me to wonder if she may be working here, managing rentals and sales. But, perhaps she’s just stopping in for necessities, doing honor-system shopping by leaving her “100” bill on the counter. It’s all up to our imagination… I received this set fresh from Denmark, in European packaging. Your box might look slightly different if you shop somewhere else, like North America. The ribbon branding along the top is of the standard type, so we know this is not a special sub-theme. The front scene, with shiny buildings in the background, tells us that we are on the shore in Heartlake City. We also get a glimpse of Andrea’s new speedboat, on the road. Twice on the box (front and side) we are told that the “Kayak does not float.” It surely does not, with holes in its bottom! Two views of the surf shop are shown here: a large exterior shot and a smaller inside view. What caught my attention immediately was the large wave atop the roof. This special signage is fun and reminds me of some whimsical original creations I’ve seen from young people in the official LEGO galleries. It’s classically “Friends” and makes the set memorable. The main scene foreground highlights a new animal friend and sporty Mia looks ready for outdoor activity.
At this point, I feel obligated to mention the LEGO Town Surf Shack  of 1993. It really can’t compare here in any way, but I did love it for showing me how to build a cool hang glider (alternate model on box).
Scenes on the box back show Mia presumably doing self-checkout at the store, waxing a board, showering, surfing, and taking pictures. Diagrams illustrate mini-doll construction and indicate that this is a 2-bag build.
The beginning of this year celebrated LEGO Friends 5th Birthday and LEGO hosted a Friends Design Contest. The winning entry is Sienna's Playground (41325) a Heartlake City Playground, built by Sienna!
To be released September 1, 2017 ~ list $39.99
She even gets herself made into a Mini-Doll!
Here is her bio: Sienna age 8 from the UK.
sport: gymnastics, rock climbing
hobbies: LEGO® bricks, art, music, piano
after-school activity: ballet, Brownies (the Girl Guides – not the cakes!)
LEGO Friend: Mia
Five fun facts
Sienna found ideas for the Heartlake City Playground from the playground near her house and other fun playgrounds and parks she has been to.
Heartlake City Playground has Sienna’s absolute favorite playground activity: a climbing wall! And another favorite: monkey bars!
Sienna’s brother brought a teddy bear everywhere when the family came to the LEGO headquarters in Billund. It was his school class teddy bear and it ended up as a model sticker!
Sienna’s mini-doll character has a brown pet dog named Pippa. It’s named after her grandmother’s new pet that she got for her birthday!
Sienna is always busy with school, after-school clubs, and spending time with her friends and family. To find time to build the playground, she used every minute of spare time she could find. She even shut herself in her bedroom for a full Saturday to build the playground and only came out for lunch and dinner!
THE DESIGN CONTEST
Along with the LEGO Friends Design Team, Friends Bricks' own Kristel served as one of four Judges from the LEGO community. Here is her interview for Heartlake Times on being a part of this contest: