March 14, 2018

Friends: Customize Your GO-KART!

 Olivia, Andrea, Emma, Stephanie and Mia are getting ready for the ultimate GO-KART race – and they need your help to create the perfect GO-KART and racing scene for them. In this contest, we invite participants to create a small vignette, sized no larger than 8 x 12 studs, featuring an awesome GO-KART. Of course, all racing scenes must blend into Heartlake City.

Show some racing action for a chance to win the grand prize:

· A collection of 12 upcoming LEGO Friends sets, shipped once they’ve available, valued at $430 USD

· $600 shopping spree

· Trophy designed by a LEGO Friends designer
In addition, two runner-up winners will receive four upcoming LEGO Friends racing sets, shipped once they’ve available, valued at $150 USD, and a $200 shopping spree!

For more details on rules and to place your entry, see ReBrick (a LEGO contest site for fans age 13+)

Deadline is May 2, 2018

February 25, 2018

"Design with Heart" comments from LEGO Friends Designers

LEGO Friends Designers comments on 2018 sets ~ presented with a "Design with Heart" theme.

February 20, 2018

5 *new* LEGO Friends Pods!

Each of the 5 main characters get their own pod in 2018 -- due on Shop@Home in March!

Aim for the stars with Olivia!
Open Olivia’s Satellite Pod and show off your scientific side. This portable pod contains an Olivia mini-doll figure, her pet robot Zobo, buildable satellite equipment and assorted accessory elements to inspire exciting LEGO® Friends adventures wherever you go.

Get the party started with Andrea!
Prepare for your next exciting gig with Andrea’s DJ Pod. This portable pod contains an Andrea mini-doll figure, a pet bird figure, buildable DJ equipment and assorted disco accessory elements to inspire lots of LEGO® Friends fun wherever you go.

 Set up photo sessions with Emma!
Open up a world of creativity with Emma’s Photo Studio Pod. This portable pod contains an Emma mini-doll figure, a pet cat figure, buildable photo studio equipment and assorted accessory elements to inspire endless LEGO® Friends fun wherever you go.

Explore the natural world with Mia!
Take Mia’s Exploration Pod with you wherever you go. This portable pod contains a Mia mini-doll figure, a pet bunny figure, buildable nature exploration equipment and assorted accessory elements to inspire endless LEGO® Friends role-play adventures.

Go swimming with Stephanie!
Make a splash wherever you go with Stephanie’s Pool Pod. This portable pod contains a Stephanie mini-doll figure, a pet dog figure, buildable pool/swimming equipment and assorted accessory elements to inspire lots of LEGO® Friends role-play fun.

All pods front graphics show both the group of 5 Friends and, by way of a lenticular design, each of the individual characters too!  Lenticular brick creations have been popular at fan events for years, so this is a great way to showcase that 3D aspect of LEGO bricks.
Although no cheese bricks were used here :-)
The LEGO Friends Clubhouse Pod was available earlier, apparently only in select markets, namely Germany.  It is packaged in a polybag, rather than a blister pack like the rest of the individual pods.
In the background of this image, there's another sneak peek glimpse of one of the new districts in Heartlake City for 2018!

February 14, 2018

Review: 41340 Friendship House

The magic of Friendship can turn an old fire station into a Friendship House!

This set was provided by The LEGO Group; Review opinions presented here have not been influenced in any fashion.

Box front - Lovely new Heartlake City background buildings apparently in a new 'district' of the city.

Box back - Shows lots of activity in this newly acquired clubhouse.
This is the first year that images of the box back have been placed onto LEGO's shop site.

Box top - New graphics for 2018 along with new versions of most of the mini-dolls.

February 5, 2018

Friends Mini-doll versions

Friends Mini-dolls 2012-to-2017 and 2018-to-?
Let's decide how we (the FriendsBricks community) want to refer to
Friends Mini-doll character versions from 2012-to-2017 and 2018-to-?:
~ Original and 2.0
~ Legacy and ReBoot
~ Retro and Modern
~    ...    ?
Or, other suggestions?  Post your comment here on
Heartlake Times, or Twitter, or Facebook, or Forum

February 2, 2018

Build your own Flower Building Challenge

Try your hand at bricking a traditional bloom, or imagine a new variety!

-> Use real, authentic Friends bricks and LEGO bricks
-> New creation by you, never posted online before
-> No limit on number of entries
-> Post your images on this Flickr thread, and/or our Forum
-> Deadline is March 31st, so tap into your Flower Power!

January 10, 2018

Friends mini-site for 2018

With 2018 full on its way, the team at LEGO have rolled in the new graphics and new theme aspects of Friends on their mini-site.
The header graphics are new and in the center are buttons for 4 places: Home, Profile, Products and Videos.  The most previous site also had links to Games, Explore, and Activities.  Many of the activity downloads are gone now, including the most recent download of the Advent Calendar "surprise" extra building instructions.  [Edit: They have re-added it on the sidebar of all the "Products" pages, and the link leads to the standard LEGO Instructions part of their web site, with a download.]
The current page has a snippet of the new "We've got Heart" 2018 introduction video as the central focus, with framed images of each of the 5 Friends below, as a buttons linked to each of their profiles.  The design team's statement on the changes.  So far their core interests have not changed. (Whew!)

Here is Olivia's -- it appears her "symbol" is now a gear, rather than a heart.

In the center of the page is an image slide showing real girls playing with the new sets.  Below that, they currently feature two of the 2018 specials: "Girls on a Mission - Heartlake City" and "We've got Heart" videos.

 The videos page hosts product animation videos, among some older videos of varying time-period and focus (edit, those have already switched out from yesterday).
What has also changed is the way the product videos are more "mechanical" in nature -- showing off the functions of the sets, rather than just a cgi mini-doll interacting with it.

Yesterday, there was also mention of some "games" yet that text is now omitted.  It seems to be an evolving mini-site.
One still image from Andrea's profile caught my eye; could it give clues to the 2nd 2018 wave?

 Retailers have started updating their product pages too.

Featured prominently on the upper left cover of the LEGO 2018 first half of the year's catalog -- Welcome to Heartlake City!

January 2, 2018

Changes to Friends characters & Skyline in 2018

A new year, a new wave of sets, and a few changes to characters and skyline of Heartlake City.

There seem to be lots of construction cranes on the horizon in this capture from one of the new videos for 2018.  The signature highrise building has changed a bit too.

Here is the playlist of the 7 new videos:
    One is a music video (which shows the new skyline), another gives a demonstration of the new "Mission" the 5 Friends are on in 2018 -- with intro videos for each of them.
   They show some motion details the 2018 official set images can't portray.

 The most notable changes are to 4 of the characters as seen in this image.

Graphics from the new Heartlake Rush game
Here is the official statement from the LEGO Friends team on these changes.

December 7, 2017

The LEGO Group wins case against manufacturers of BELA products in China

The LEGO Group has received a favorable decision from China Shantou Intermediate People’s Court in September holding that certain BELA products infringed upon the copyrights of the LEGO Group and that manufacturing and selling of those products constituted acts of unfair competition. It is the first time the LEGO Group has filed and won an anti-unfair competition case against imitators in China.

December 1, 2017

2017 LEGO Friends Advent Calendar 41326 Daily *Reveal*

2017 LEGO Friends Advent Calendar 41326 *Reveal*

Day 1:
Stephanie wearing a classic Nordic sweater is checking her list ... and checking it twice!
This is the same sweater Mia is wearing at the Hot Chocolate Van, 
so let's hope Steph doesn't need a pick-me-up today!
She came with an extra red party hat that we might see later in the countdown to Christmas!

November 21, 2017

2018 January LEGO Friends sets

It's time to get excited about the next wave!
2018 January LEGO Friends sets:

 LEGO Friends 41327 Mia’s Bedroom
 LEGO Friends 41328 Stephanie’s Bedroom
LEGO Friends 41329 Olivia’s Deluxe Bedroom
 LEGO Friends 41330 Stephanie’s Soccer Practice
 LEGO Friends 41332 Emma’s Art Stand
 LEGO Friends 41333 Olivia’s Mission Vehicle
 LEGO Friends 41334 Andrea’s Park Performance
 LEGO Friends 41335 Mia’s Tree House
 LEGO Friends 41336 Emma’s Art CafĂ©
 LEGO Friends 41338 Stephanie’s Sports Arena
 LEGO Friends 41339 Mia’s Camper Van
LEGO Friends 41340 Friendship House
LEGO Friends Clubhouse Pod (polybag) 5005236

See all the Mini-dolls close up!


Message from the LEGO Friends Design Team regarding the 2018 changes