February 15, 2019

Review: 41366 Olivia's Cupcake Café



It’s a new year, which means new adventures for Olivia in Heartlake City. Let’s see what she’s up to! … Wait. A cupcake café? Are you sure this isn’t a Stephanie set? … Nope. That’s Olivia and Zobo all right. Well, this should be interesting! How will Olivia apply her technical wizardry to the challenge of running a boutique bakery?

This set was provided by the AFOL Engagement of The LEGO Group for the purpose of sharing set details with fans. Opinions provided here solely reflect those of our reviewer. Photographs are property of FriendsBricks and are not directed by TLG in any fashion.

Actually, I believe mixing up the girls’ roles is a great idea. After many sets (see end of review) with Stephanie doing the baking, why not give Olivia a try, right? Actually, Emma was given her own café too, last year; so I shouldn't be surprised. But long ago, I had read that Stephanie's favorite food was cupcakes, and it got stuck in my mind that she's the Cupcake Queen. (I even built a MOC about it!) Anyway, taking our characters outside their comfort zones is refreshing and could even be an opportunity for some humor! Well, as it turns out, LEGO does not disappoint, and they’ve inserted a funny play scenario here which proves that our Heartlake City characters are certainly not perfect. More on that later.

First, let’s have a look at this straight-from-Denmark copy of the set. It’s in a sturdy and colorful corrugated cardboard box. The text and warnings are Europe-style, so they may vary a bit from what you find on your local shelf. 



The inviting cover shot depicts an open-front shop in an evening urban setting. It almost looks like a kiosk, placed on a sidewalk island, amid neon lights in a big city. LEGO tells us that we are in the Heartlake City’s “tech district” which, for me, is conjuring up happy memories of gorgeous sweet treats bought on the streets of Tokyo. The set’s color palette is distinctively Olivia’s: light yellow, dark azure, dark pink, and white, with a touch of dark blue and magenta. The giant berry atop the cupcake-shaped shop is a cute touch! My son thinks this is a strawberry, but I thought maybe a raspberry? An inset photo demonstrates the functioning gears, rotating a selection of cupcakes. We also can see that two minidolls are included, Emma and Olivia.



The box-back includes depictions of many fun set highlights. We can see: the rear view of the building and its main features, suggested play scenarios, and more mechanical functionality. The surrounding decorative frames and doodles give a scrapbook feel to the imagery. A portrait of Olivia at top-right reminds us that she’s the featured character.

February 13, 2019

Review: 41359 Heart Box Friendship Pack


Keepsake Heart, storage box, special parts container, or shelf display ... just some of the uses for this set's Large Heart Box after building it. Of course, after first exploring all the fun accessories included!
Olivia and Vicky are showing us how much fun a Treasure Chest can be!


This set was provided by the AFOL Engagement of The LEGO Group for the purpose of sharing set details with fans. Opinions provided here solely reflect those of our reviewer. Photographs are property of FriendsBricks and are not directed by TLG in any fashion.


Box front shows the smaller heart box resting on its stand and the larger box with some fun role-play options. The upper right heart graphic indicates core Friends theme, while the lower left insert shows real girls building and playing.


Box back shows more ways to play with the element accessories included -- after building the heart boxes.

February 10, 2019

Review: 41383 Olivia's Hamster Playground




Hamster-ing it up at the hamster playground with Olivia. Will Rumble successfully jump over the hoop, cones, and Harry?

This set was provided by the AFOL Engagement of The LEGO Group for the purpose of sharing set details with fans. Opinions provided here solely reflect those of our reviewer. Photographs are property of FriendsBricks and are not directed by TLG in any fashion.



The box features Olivia and the hamsters at the park. Molly is autocrossing through the cones. Harry is leaping through a hoop. Rumble is motorcycling it in the hamster wheel. The Friends in the heart image in the upper right corner is an indication it is core Friends theme.



The back of the box shows the play features: how to make the hamster wheel spin, use the hoop holder and the jump ramp. Excuse the NOT FOR SALE sticker. Since this is non-North America box packaging, it is not legal for sale here.

February 9, 2019

Review: 41363 Mia's Forest Adventure


Mia's Forest Adventure is a sweet 134-piece set packed with action!

This set was provided by the AFOL Engagement of The LEGO Group for the purpose of sharing set details with fans. Opinions provided here solely reflect those of our reviewer. Photographs are property of FriendsBricks and are not directed by TLG in any fashion.


Box Front: Mia glides over a stream and through the forest on her motorized skateboard.  The heart-shaped logo featuring our five Friends appears in the upper right corner.


Box Back: Showcases various play options with Mia, the brown bear cub, the movable beehive hanging from a tree branch, her motorized skateboard and binoculars.  So much adventure for Mia!

February 7, 2019

Review: 41365 Emma's Art Studio


Emma's new studio has a hint of Art Nouveau!  Visitors to downtown Heartlake City can enjoy her murals as they come around the corner.  Stop in for an art piece, or supplies to create your own.

This set was provided by the AFOL Engagement of The LEGO Group for the purpose of sharing set details with fans. Opinions provided here solely reflect those of our reviewer. Photographs are property of FriendsBricks and are not directed by TLG in any fashion.


Box front shows Emma's Art Studio in a downtown Heartlake City setting as a corner building. This box has purple flange graphics, yet they are not physically indented like most Friends set boxes.
The bottom left insert tells us that her canvas is "water reactive" and will reveal cat paw prints once wet.
Andrea has come by to visit and watch Emma paint -- as Chico is mischievous as ever!


Box back gives a glimpse inside and the modularness of the building. Scenes and a demo of the rotating sculpting table.
Thumb pushes for opening are on the bottom of the box, which is rare. Due to the height of the creation, this box version is normally turned 90-degrees so the tabs are on one side.
The bright yellow not for sale sticker covers the UPC on the bottom (which otherwise, has no fun graphics) because it's been sent to me for review, and doesn't have the legal details USA required.
The upper right graphic of Emma is one of my favorites -- she looks so happy with wind-swept hair :-)

February 2, 2019

Review: 41369 Mia's House


From the high pitched roof with a little birdhouse tucked under its eave, viewing balcony, and solid rock foundation -- to the acorn motif on the glass doors -- Mia's House is right at home in its forest setting.
Come over to enjoy its nougatty glow trimmed in Mia's colors -- and find a few surprises!


This set was provided by the AFOL Engagement of The LEGO Group for the purpose of sharing set details with fans. Opinions provided here solely reflect those of our reviewer. Photographs are property of FriendsBricks and are not directed by TLG in any fashion.


Box front shows her house surrounded by trees in a lovely forest setting. We know this is a core Friends theme set based on the upper right Friends-Heart insert.


Box back gives a glimpse inside and activities - apparently including potty training her rabbit Twister!
The box is 21-inches wide.

February 1, 2019

Invite to a LEGO Research Study

As a Recognized Community, FriendsBricks is invited to participate in a LEGO Research Study:

Dear LEGO enthusiast,

On behalf of the LEGO Group, we kindly invite you to take part in a study that aims to shed light on how you spend your leisure time and the kinds of hobbies and interests you have. As part of the study we would also like to get to know you better including the viewpoints and ideas you have when it comes to LEGO products. The survey is being carried out on our behalf by an online survey company called Lightspeed (http://www.lightspeedresearch.com/about). The information you give us will be treated in the utmost confidence and in accordance with the Market Research Society Code of Conduct. It will not be passed on to any other person or persons and any personal details you provide will not be used in any sales or marketing activity and no personally identifiable information will be passed onto the LEGO Group.
 
HOW DO I PARTICIPATE?

The survey is specifically tailored for American, German and Chinese LEGO enthusiasts, and is offered in the following languages: English, German, and Chinese (simplified). Please select your preferred language via the links below. Please note that the survey closes by 24th of February, midnight CET.

English: http://www.globaltestmarket.com/survey/s.phtml?sn=640888&lang=E&secid=548099

German: http://www.globaltestmarket.com/survey/s.phtml?sn=640886&lang=DE&secid=12da15

Chinese (simplified): http://www.globaltestmarket.com/survey/s.phtml?sn=640887&lang=CHM&secid=5da98f

THE SURVEY IS QUITE LENGTHY – WHY IS THAT?

The survey could take up to 30 minutes to complete. This is because we ask a lot of questions and because the questions we ask requires some consideration! We are aware that we ask a lot from you. Our hope is that by generating a rich data set we can generate a deep understanding of your preferences and wants when it comes to LEGO products, and that this in turn will enable the LEGO Group to serve you better.

I COMPLETED THE SURVEY – THEN WHAT?

In April 2019 we will be sharing key findings via the LEGO Ambassador Network and the recognized groups that belongs to the network so that we can collectively build an understanding of who LEGO enthusiasts are and what you are generally interested in.

Thank you for your participation,
The LEGO Group


January 29, 2019

Summer 2019 Friends set list!


41371 Mia's Horse Transporter
41372 Stephanie's Gymnastics Show
41374 Karaoke Pool Party
41375 Amusement Park
41376 Turtle Rescue
 41377 Swing with Looping
41378 Dolphin Rescue Submarine
41379 Heartlake City Restaurant
41380 Lighthouse
41381 RescueBoat
 41382 Advent Calendar
41362 Heartlake City Supermarket (4+) [Juniors]
____________
We'll post images when they
 come out! 
~~~

January 1, 2019

Friends choice of GWP - Happy New Year 2019

January 2019's Friends gift with purchase (GWP) item is a choice with other options at LEGO stores and online.

The US and a few other countries have the Clubhouse Pod (5005236) as a choice with qualified purchase, Australia and other countries have Emma's Bumper Car (30409).*
These are along with a City Fire ATV for this promotion.

We have reviewed the Clubhouse Pod and Suz presented some cute alternate builds created with the parts.
* Check your country's Shop-at-Home or store to see which set is available to you.


December 23, 2018

Review: 40341 xtra Sea Accessories



Ahoy! Have you ever been to sea, enjoy the waves on a surfboard, or swim with fishies?

This set was provided by the AFOL Engagement of The LEGO Group for the purpose of sharing set details with fans. Opinions provided here solely reflect those of our reviewer. Photographs are property of FriendsBricks and are not directed by TLG in any fashion.

December 1, 2018

2018 LEGO Friends Advent Calendar Reveal

Build your Happy Holidays!  This year's Calendar features build-able 
Ornaments for your Christmas Tree!
Day 1 - Heart Ornament [Parts]

November 20, 2018

Mini-dolls in the 2019 TLM2 sets!

The LEGO Movie 2 is set to release in February -- and we get to see the sets which accompany the movie storyline now!
 General Sweet Mayhem is the main Mini-doll character in the movie.  Three sets include her!

70830 - Sweet Mayhem’s Systar Starship
500 pieces | Ages 9+
$69.99 USD  Available December 26, 2018


Kids can help Emmet and Lucy evade capture by Sweet Mayhem’s Systar Starship, featuring an opening cockpit for a minidoll or minifigure, retractable landing gear, disc shooter, a roll of stickers and an opening prison cell. This fun construction toy includes 2 minifigures, a minidoll figure and buildable Star and Heart toy figures to role-play action from the film.
70828 - Pop-Up Party Bus
1,013 pieces | Ages 9+
$79.99 USD  Available December 26, 2018

Kids can board the Pop-Up Party Bus and party on with Chad, Amber and Zebe. This fun building set features an opening cockpit for the Zebe figure, opening roof and sides for easy play, foldout loudspeakers, a LEGO light brick to light up the rotating dancefloor and a flip-up disco ball with translucent colored elements. Includes Unikitty, Chad and Amber minidolls and a brick-built Zebefigure.


70824 - Introducing Queen Watevra Wa’Nabi
115 pieces | Ages 6+
$19.99 USD  Available December 26, 2018
Join Lucy and meet the shape-shifting Queen Watevra Wa’Nabi for the first time with this fun building set that features a brick-built Queen Watevra Wa’Nabi in horse form with a rotating platform, plus 5 interchangeable face expression decorations for rebuilding the shape-shifting queen into pile-of-bricks form.

Set also includes a buildable Banarnar character, Sweet Mayhem and Susan minidolls, and a Lucy minifigure.

70834 - MetalBeard’s Heavy Metal Motor Trike
458 pieces | Ages 7+
$59.99 USD  Available December 26, 2018
Builders can power into battle against Sweet Mayhem and Star with this fun set that features a built-in MetalBeard minifigure head, rotating turret with adjustable shooting cannons, adjustable shark shooter with snapping jaws, crow’s nest and flag and a huge front wheel. Includes an Apocalypse-borg Benny minifigure and a Sweet Mayhem minidoll figure with cool weapons and accessories, plus a brick-built Star figure to recreate action-packed adventures from the film.

Plus a few more sets with "Friend-ly" style bricks and builds -- see more -->

September 12, 2018

2019 LEGO Friends sets

2019 LEGO Friends sets for 1st wave:

Update: Images are out now!

41354 Andrea’s Heart Box (84 pieces)
41355 Emma’s Heart Box (85 pieces)
41356 Stephanie’s Heart Box (85 pieces)
41357 Olivia’s Heart Box (85 pieces)
41358 Mia’s Heart Box (83 pieces)
41359 Heart Box Friendship Pack (199 pieces)
 41360 Emma's Mobile Vet
41361 Mia's Foal Stable
41363 Mia's Outdoor Adventure
41364 Stephanie’s Buggy & Trailer (166 pieces)
41365 Emma’s Art Studio (235 pieces)
 41367 Stephanie's Horse Show
41366 Olivia’s Cupcake Café (335 pieces)
41367 Stephanie's Obstacle Course (337 pieces)
41368 Andrea’s Talent Show (492 pieces)
41369 Mia's House (715 pieces)
41383 Olivia's Hamster Playground
[initial reports of set names could change as retail listing firm up inventory]


September 5, 2018

Call for Cool Creations for LEGO Life magazine

Do your kids build too?  LEGO Life magazine has a "Cool Creations" section to showcase the creativity of KFOL's (kid fans of LEGO / ages 5-10) -- just like the old Club magazines.
 As seen on the side of all the Friends sets boxes
Here is a sample of content for Friends fans
from the latest issue 

There's lots more in the magazine - activities, comic adventures, games, puzzles, and of course loads of creations to see while viewing the app.

You can sign up to have your child receive the printed magazine free via the mail (5 editions a year, US/Canada only) and if you hurry to sign up before September 24th, your child will receive this year's special holiday edition!
If you already receive the magazine, here's a quick link to the Cool Creations submissions form to send in your child's creation photos.  Or perhaps one built by your niece or nephew ... or grandchild, or a kid builder in your LUG (tell their parents about it!) ... it's all about inspiring others!

August 20, 2018

Interview with a LEGO Friends Designer


Tom Alphin of Brick Architect interviewed one of the LEGO Friends Designers - David Tauzia - in Billund, Denmark, during the Fan Media Days this year.

Read it via Brick Architect

Find out David's favorite color, and how architecture in LEGO designs are integrated into Friends sets.

June 9, 2018

Review: 41351 Creative Tuning Shop





Not enough go in your go-kart? Bring it to the Creative Tuning Shop and we'll put some go-go in your go-kart.

This set was provided by the AFOL Engagement of The LEGO Group for the purpose of sharing set details with fans. Opinions provided here solely reflect those of our reviewer. Photographs are property of FriendsBricks and are not directed by TLG in any fashion.



Front of the box comes in the racing subtheme design. There is a checkered flag. The Friends are wearing racing outfits with Andrea holding a trophy. In the background is a Heartlake race track.



The back of the box shows some of the play features of the set and possible ways of customizing the go-karts. There is a better picture of the Friends's racing outfits. Emma has the trophy now instead of Andrea.

June 7, 2018

Review: 41345 Heartlake City Pet Center


Tortoise emergency ... wait, not so fast -- that chart is for a ... Hare!
No worries, Mia will take care of the situation: because all types of animals are welcome at this colorful and lively Pet Center!

This set was provided by the AFOL Engagement of The LEGO Group for the purpose of sharing set details with fans.
Opinions provided here solely reflect those of our reviewer.
Photographs are property of FriendsBricks and are not directed by TLG in any fashion.


Box front: Centrally located in HLC, we can see downtown buildings behind the Pet Center, and to the right -- a view of Heartlake City Resort with its huge Heart! The heart motif with the main 5 Friends above it indicates a HLC set; not part of a sub-theme.
The insert shows the pet ambulance can serve as a van (is described as a grooming van on product page) by folding the red light inside. The purple flange art has standard Friends icons.
We get cameos of all three mini-dolls -- including a new Friend - Liam.


Box back: The insert shows us this set is a Modular design -- which means we build in sections and can swap out their placement the way we like! Awesome!
It's a very busy place (just like real-life pet centers), with various check-ups, check-outs, and active animals. After looking through all the supplies here, we place them on a moving-functions conveyor at the cash register. Just turn the red knob.
Mia, in animation form with her bright orange hair, is featured prominently in the upper right corner. After all, she's been the animal-lover in the bunch all these years.
Along the bottom appears somewhat of a new brand ribbon, although it's no longer on the front top.


Box top: LEGO Life ad + our 3 characters in a scene with animals + Liam and Stephanie with some pet supplies + Mia showing the 1:1 ratio as the main mini-doll of this set.