December 7, 2017

The LEGO Group wins case against manufacturers of BELA products in China

The LEGO Group has received a favorable decision from China Shantou Intermediate People’s Court in September holding that certain BELA products infringed upon the copyrights of the LEGO Group and that manufacturing and selling of those products constituted acts of unfair competition. It is the first time the LEGO Group has filed and won an anti-unfair competition case against imitators in China.

December 1, 2017

2017 LEGO Friends Advent Calendar 41326 Daily *Reveal*

2017 LEGO Friends Advent Calendar 41326 *Reveal*

Day 1:
Stephanie wearing a classic Nordic sweater is checking her list ... and checking it twice!
This is the same sweater Mia is wearing at the Hot Chocolate Van, 
so let's hope Steph doesn't need a pick-me-up today!
She came with an extra red party hat that we might see later in the countdown to Christmas!

November 21, 2017

2018 January LEGO Friends sets

It's time to get excited about the next wave!
2018 January LEGO Friends sets:

 LEGO Friends 41327 Mia’s Bedroom
 LEGO Friends 41328 Stephanie’s Bedroom
LEGO Friends 41329 Olivia’s Deluxe Bedroom
 LEGO Friends 41330 Stephanie’s Soccer Practice
 LEGO Friends 41332 Emma’s Art Stand
 LEGO Friends 41333 Olivia’s Mission Vehicle
 LEGO Friends 41334 Andrea’s Park Performance
 LEGO Friends 41335 Mia’s Tree House
 LEGO Friends 41336 Emma’s Art CafĂ©
 LEGO Friends 41338 Stephanie’s Sports Arena
 LEGO Friends 41339 Mia’s Camper Van
LEGO Friends 41340 Friendship House
LEGO Friends Clubhouse Pod (polybag) 5005236

See all the Mini-dolls close up!


Message from the LEGO Friends Design Team regarding the 2018 changes

November 1, 2017

Brick-built Storage Building Challenge

It could be a storage box, a keepsake box, a gift box, or other brick-built container of sorts.

Entry Guidelines:
- Heartlake City colors & themed
- No restrictions on shape
- No limit on size/number of bricks
- Must be Authentic LEGO bricks, no LDD
- New build, never before posted online or at an event
- No limit on number of entries
- Mini-dolls optional
- Collage pics allowed: to show angles and functions
- Add entry image onto topic thread on Flickr and/or Forum

Deadline: November 29, 2017

Here is an example built by Suz, who thought this would be a fun challenge for FriendsBricks:

We are celebrating the decorative container sets we've seen from LEGO Friends.

Beginning in 2013 with the Pencil Holder:
Also, an in-store-built mini Jewelry Box:
Then 2014 brought a full-size Jewelry Box set:
2015 flew in with a Butterfly Organizer:
Greeting 2017 is our favorite Hedgehog:
Then just for "keeps sake" we got a Mini-box (an inspiration for this building challenge):

   These sets are a fun departure from the usual Heartlake City environment and can bring some colorful utility into our daily lives.  We can't wait to see what you build!
 See all the creations built for this challenge.

October 17, 2017

LEGO Friends Super Pack 5-in-1

LEGO Friends Super Pack 5-in-1 box (66558) contains all the "Friendship" sets from January 2017 set wave and additional building instructions, plus a few extras.  It's a Target store exclusive.

September 27, 2017

Share ideas of a "Gift with Purchase" set

Do you enjoy "gift with purchase" sets?
Ideas for "Gift with Purchase" sets needed!!

The LEGO Community Engagement Team and Marketing Integration department are asking for adult fan communities to brainstorm concepts for future "gift with purchase" [GWP] sets (free items obtained with qualified purchase of a LEGO offer).

As an example:
*** For Friends fans, this Keepsake Box will be a GWP starting October 1st at S@H and LEGO Brand stores. ***

   Add YOUR idea of a GWP set that you'd like in a comment and our ideas will be collected and then put forth on the LEGO Ambassador Network.
    Even if your idea is already in a comment by someone else, add it -- because all collective ideas will be ranked to create a top 5 list.
    Here are the guidelines for considering a concept: