Fans have certainly noticed the new building-block, monochrome maps for Heartlake City in 2016. The previous maps were getting quite full and somewhat hard to know where each set structure is actually placed in relation to others. We know this from using the 2014 map as our set reviews page.
The 2016 maps are in the instruction booklets of new sets, plus other printed & digital LEGO Friends media -- yet, this map is on the wall of an elevator! Yep, you get to search for your favorite spot while ascending to the next level. As added experience, the vinyl walls are scented and the lift includes music.
This "Let's be Friends" campaign is located in mall lifts in the UK and is called "Adlift, Experience" by its creator, a company called Limited Space. Lift riders get to see lovely large, glossy images of the new sets, such as the Heartlake Supermarket.
The 2016 maps are in the instruction booklets of new sets, plus other printed & digital LEGO Friends media -- yet, this map is on the wall of an elevator! Yep, you get to search for your favorite spot while ascending to the next level. As added experience, the vinyl walls are scented and the lift includes music.
This "Let's be Friends" campaign is located in mall lifts in the UK and is called "Adlift, Experience" by its creator, a company called Limited Space. Lift riders get to see lovely large, glossy images of the new sets, such as the Heartlake Supermarket.